This error message is only visible to WordPress admins



The Swedish singer, songwriter and TV presenter, Måns Zelmerlöw, will release his eighth album, ”Time”, October 18. The album is a chronological journey from a couple of years ago – sometimes even earlier than that – up until now.

”I’ve always wanted to make an album that tells a story from start to finish. It starts with a letter from myself to my younger self as a young boy, then goes to quite a dark place, before things turn around for the better again”, says Zelmerlöw.

“In an age when most artists focus on a couple of singles, this album is special in that way that every song could be described as a ‘key track’”.
They are all important chapters in the story Zelmerlöw is telling, and even though the songs are mainly connected by the lyrics, there is also a seamless flow to the music, which seems to tell a story of its own.
Nearly three years have passed by since Måns Zelmerlöw released his latest album, ”Chameleon”. Several singles have assured that the album has remained in the spotlight.
The album itself was also a success, and songs like “Happyland” opened a lot of people’s eyes to the fact that he was moving towards a more personal expression.

In addition to having become a dad to Albert (who turned one year old in May), Zelmerlöw has been busy co-writing material with some of the best British writers around. This has, as a result, spurred Måns, who is based in Surrey, England, to reach a new level as a lyricist, composer, and vocalist.

He says: ”Early in the process, I decided to focus on things that really matter to me, and I firmly believe that my new songs reveal more of the true me. ”The fact that I am writing about stuff that means a lot has, in return, helped me to develop as a singer. That, and touring”.

After having performed his European hit single, “Fire In The Rain”, when hosting the Eurovision Song Contest, Måns embarked on his second European tour, which was a major success. The arrival of Albert got understandably all his attention for quite a while, before Zelmerlöw returned to writing.



”The fact that several of my co-writers didn’t know my story meant that they didn’t have any preconceived ideas about me. They just want to do their best, and as do I. In my opinion, we have found a sound that’s very 2019, but still is recognizable as me”, says Zelmerlöw.

The first single of the new album, “Walk With Me” (a duet with the Swedish pop phenomenon Dotter), was released in March. The next single was the double A-side, “Better Now”, about not being the man he used to be, and “Grow Up To Be You”, which was written for his son.

The new single, “One”, is another favourite of his.
”It’s about a couple that fights a lot in order to let it all out, to be able to continue with a clean slate and an even deeper understanding, and hopefully an ability to love each other even more, and be ”the exception to the rule”. So, in the end, it’s a happy song. Jon and I went to a little house on the countryside where Mac & Phil’s studio was located. They picked up the song like it was a script. That felt new to me, and really fits the idea behind album”.

On an album chock-full of highlights, the singles are just the icing on the cake. There is a song, which was written for Zelmerlöw’s younger self (“On My Way”), a song about low self-esteem (“Mirror”) and another song to Zelmerlöw’s son (“You and I”). The songs “Faker” and “Careless” are merciless heartbreakers about trying, and initially failing, to move on after a failed relationship.“Real Life” could have been an alternative title track.
This is very much a collection of songs about things that matter, like love, parenthood, finding a place in this world where one can feel good about oneself and pass it on to others.

A lot of the songs were co-written by Zelmerlöw together with Jon Eyden.
”I now consider him my go-to guy, ”my Guy Chambers” if you will. We write so well together, and we really understand each other. I look forward to collaborating with him a lot more in the future!”, Zelmerlöw beams.

Some of the sessions took place during songwriting camps in Battersea, others took place in Peter Gabriel’s legendary Real World studios, just outside of Bath.
”Our main influences originate from people like Lewis Capaldi and James Arthur. Like James, I wanted to write personal songs that people can still relate to, and I do feel that the lyrics on ”Time” are a lot stronger than anything I’ve done before”.

In addition to the aforementioned inspirations, there will probably always be a Coldplay influence in Zelmerlöw’s music, while some may be able to detect a touch of The Police in a couple of songs.

”Musically, I feel that I’m more sure of myself, and more secure in my own voice, as well as production wise. As long as I can keep writing and singing songs, witch resonate with me, and hopefully others, and to perform live with my band, I will remain a happy man”.

In short, the once young and inexperienced Swedish pop phenomenon with the winning smile has turned into a full-blooded pro.

”I’m really proud of this album. I believe it’s the best I’ve ever done, and I’m excited to share it with everyone else”.


PHOTO: Magnus Ragnvid



PR & Beyond
Helene Wigren


United Stage Artist AB
Markus Wiking


Warner Music. Sweden AB
Johan Olsson – A&R